Agency Categories
Best Adtech/Martech Company
The Most Flexible OOH Planner Around
BRAND:
Moving Walls
Best Digital Publisher of the Year
REV Media Group’s Commitment to an Empowered Malaysian Society
AGENCY:
REV Media Group
Wider, Deeper, and Disruptive: iMedia’s Bold Move with Khairy & Shahril
AGENCY:
iMedia
The Star ESG: Bridging ESG Knowledge Into Action
AGENCY:
The Star
Content Agency of the Year
What Did Leading Experts in Malaysian Content Achieve for Advertiser Brands in 2024?
AGENCY:
REV Media Group
THE SHOUT GROUP/FCB SHOUT
AGENCY:
THE SHOUT GROUP/FCB SHOUT
Malaysia Airlines Matta Fair 2024
AGENCY:
Tinker Society
Influencer Agency of the Year
Gushcloud: Elevating Brands Through Creator-First Activations
AGENCY:
Gushcloud
A’Roma Dinings “Taste of Italy”
AGENCY:
Tinker Society
Campaign Categories
Best B2B Marketing Campaign
Tech Meets Tradition: CelcomDigi Business Driving SME Digitalisation Across Vernacular Audiences
BRAND:
CelcomDigi
Breaking B2B Barriers: A Market-First Innovation in SME Lead Generation
BRAND:
Alliance Digital SME
Genting Sustainbiz F&B Expo: Be part of the solution, not pollution
BRAND:
Resort World Genting
Maybank Islamic Halal2U: Powering the Halal B2B Ecosystem
BRAND:
Maybank Islamic Berhad
SME Digital Financing: Fast-Track Your Business Growth with Instant Funding with Maybank
BRAND:
Malayan Banking Berhad
A B2B Approach Outperforms B2C by 177% in ROAS for Drinkies
BRAND:
Drinkies Malaysia
Best Digital Audio & Podcast Campaign
First-ever Podcast series from a pickup truck. Ford Ranger
BRAND:
Ford Malaysia
From Soundwaves to Innovation: Samsung Live Translate in Action
BRAND:
Samsung Galaxy S Series
The SUPER Audible Experience
BRAND:
SUPER
Cash Confessions, turning Ringgits into Real Talk
BRAND:
Maybank
Refresh Your Music: Heineken’s Genre-Crossing Spotify Experience
BRAND:
Heineken Malaysia
Amplifying Carlsberg’s Look East Campaign: Innovative Digital Audio Strategy Drives Local Engagement
BRAND:
Carlsberg
Best Digital Customer Acquisition & Loyalty Campaign
From Lapsed to Loyal: How McDonald’s Malaysia Boosted App Transactions with AI & CRM Targeting
BRAND:
McDelivery Malaysia
TIADA LAGI ALAMAK: How Boost PayFlex Turned Financial Woes into Social Virality
BRAND:
Boost
Cetaphil’s Skin Analyzer Fuels Customer Acquisitions
BRAND:
Cetaphil Malaysia
Banking on Data: The Data-First Strategy That Supercharged Boost Bank
BRAND:
Boost Bank
Every Star deserves to shine equally brightly
BRAND:
Mercedes Benz Pre-Owned Cars
The Story of Applecrumby’s Loyalty Loop
BRAND:
Applecrumby
Best e-Commerce Marketing Campaign
Flipping the Script: Turning Offline shoppers into Online Buyers with Precise E-Commerce Tactics
BRAND:
Overall Haleon Portfolio – Panadol, Sensodyne, Scott’s, Centrum, Caltrate
Kerastase’s E-Commerce Triumph: Precision Strategy & Innovation Fuel Record-Breaking Sales
BRAND:
Kerastase
Applecrumby’s Baby Fair Evolution to eCommerce Revolution
BRAND:
Applecrumby
Tradition Meets Innovation: E-Commerce for Carlsberg’s Lunar New Year
BRAND:
Carlsberg Malaysia
Winning the Game: How Grab’s 1PD Helped Guinness Sell More Beer
BRAND:
Guinness Malaysia
Boosting Ramadan Sales with Milk Power
BRAND:
Dutch Lady Malaysia
Best Influencer Marketing Campaign
From Rap To Resilience – How Hotlink And Joe Flizzow Redefined Influencer Mktg
BRAND:
Maxis
When Authenticity Takes Lead: How foodpanda Let 60 Influencers Shape The Narrative
BRAND:
foodpanda
Spritzer Sparkling Raya 2024 Campaign
BRAND:
Spritzer
Maybelline Turns Adversity into Innovation—Dominating Instagram Reels and Regaining Influence
BRAND:
Maybelline
Burger King turning Critics into Cravers
BRAND:
Burger King
How a Small Local Chocolate Brand Took on Giants to Hit the China Market on XiaoHongShu
BRAND:
Vochelle
Kita Bagi Jadi: How Influencers Turned a Bank into a Movement
BRAND:
CIMB Group
24-Hour Heineken Boring Challenge
BRAND:
Heineken Malaysia
Best Integrated Media Campaign
IKEA Complete Sleep : An Innovative Approach to Sleep Wellness in Malaysia
BRAND:
IKEA
Carrie Junior Bath-Time and Gen Alpha’s User Journey
BRAND:
Carrie Junior
OTWC Heritage Hype
BRAND:
OLDTOWN WHITE COFFEE
Dancing & Singing into Hearts: 3P and Mamee Chef Lights Up CNY Festivity
BRAND:
Mamee Chef
TikTok Shop – How A New Entrant Broke The D-Day Records
BRAND:
TikTok Shop
Tambah Spritzer Sparkling, Raya Lagi Happening / Add Spritzer Sparkling, Raya Gets More Happening
BRAND:
Spritzer
Best Performance Marketing Campaign
How Shu Uemura turned Search Momentum into #1 market domination.
BRAND:
shu uemura
Banking on Data: The Data-First Strategy That Supercharged Boost Bank
BRAND:
Boost Bank
KFC Pioneers a Smarter Approach to Marketing Resilience
BRAND:
KFC
CelcomDigi Fibre: Using Conversations for Conversions
BRAND:
CelcomDigi Fibre
Transforming SCB Credit Card campaigns from CPL to CPAA
BRAND:
Standard Chartered Malaysia
Applecrumby Transforms Baby Fair into Sustainable Sales Optimiser
BRAND:
Applecrumby
Cetaphil Unlocks Audience Attention (1st in APAC)
BRAND:
Cetaphil Malaysia
Best Search Marketing Campaign
Maybank Islamic: Halal-Precision Search Guide
BRAND:
Maybank Islamic Berhad
Lancôme’s Search Revolution: How SEO + SEM Synergy Redefined Digital Success
BRAND:
Lancôme
Transforming Search Marketing: A Unified SEO and SEM Approach for Unmatched Efficiency and Growth
BRAND:
AIA
Transforming search with Real-Time Inventory Ads
BRAND:
Mercedes-Benz Malaysia
Disrupting the Messy Middle: A Brighter Search Strategy
BRAND:
Sun Life
Sri KDU Schools’ SEO Triumph: A Blueprint for Educational Institutions
BRAND:
Sri KDU Schools
Best Use of AI & Other Digital Tech Product
Empower Not Intimidate: CelcomDigi Business Redefines Generative AI Capabilities For Local Culture
BRAND:
CelcomDigi Berhad
Revolutionise Fibre Plan with CelcomDigi’s Gamified AI for Personalised Family & Individual Choices
BRAND:
CelcomDigi Fibre
Tiger Leverages AI for Creative Builds to Cater to Gen-Z Audiences
BRAND:
Tiger Beer Malaysia
TNB Energy Budget Feature: AI-Powered Engagement for Smarter Energy Adoption
BRAND:
myTNB (featuring Energy Budget)
Alliance Bank’s AI Revolution: Cracking the B2B Lead-Gen Code
BRAND:
Alliance Digital SME
Cetaphil Unlocks Audience Attention (1st in APAC)
BRAND:
Cetaphil Malaysia
Best Use of Content / Advertorial / Native Advertising
How Hotlink Handed The Brand Seat To Gamers And Won The Youth Market
BRAND:
Maxis
Forgiveness: A stranger than fiction true story… brought to life.
BRAND:
RHB Bank
How NIVEA Men Made A Functional Product Feel Personalised Through Content
BRAND:
NIVEA Men
Swinging Back to Prestige: Maybank Championship Turning Influence into Affluence
BRAND:
Maybank
How CelcomDigi Business Fused Malay Heritage With Generative AI To Build Innovation In Business News
BRAND:
CelcomDigi Berhad
People, Not Performance – Humanizing U Mobile’s 5G Network
BRAND:
U Mobile
Best Use of Data
Banking on Data: The Data-First Strategy That Supercharged Boost Bank
BRAND:
Boost Bank
TNB Energy Budget Feature: Smart Data Driving an Energy-Savvy Nation
BRAND:
myTNB (featuring Energy Budget)
Drypers Baby Club – The Bane of Being the Biggest Baby Club
BRAND:
Drypers
KFC Pioneers a Smarter Approach to Marketing Resilience
BRAND:
KFC
From Baby Bumps to Big Wins: How AIA Nailed Hyper-Targeted Engagement
BRAND:
AIA
Moomoo – Turning Data into a DOOH-Powered Conversion Engine
BRAND:
Moomoo
A Game-Changer: Building Guinness’s Football Association Through LoopMe Precision Data Tactics
BRAND:
Guinness Malaysia
Best Use of Digital for Sustainable Impact
Acceptance: Uncovering the beauty of a mind unseen.
BRAND:
RHB Bank
Forgiveness: A stranger than fiction true story… brought to life.
BRAND:
RHB Bank
Targeting in Reverse: AIA’s Unexpected Strategy That Redefined Health for Lasting Impact
BRAND:
AIA
Independence, Rewritten: A Story of Trust, Connection, and Strength
BRAND:
Maybank
Tiger Cuts Carbon Emissions While Driving Media Impact
BRAND:
Tiger Beer Malaysia
More than just a scholarship, Safi empowers Malay women to live their dreams
BRAND:
Safi
Best Use of Digital Marketing Innovation
CelcomDigi: Turning Network Frustration into Opportunity
BRAND:
CelcomDigi Brand
AghPay – the World’s First Beer Currency to Pay for the Refreshing Ahh from Heineken
BRAND:
Heineken Malaysia
McDonald’s Inside Out approach – Clean Room Solution for ad impact
BRAND:
McDonald’s
Breaking the Mold: How Social Intelligence Transformed SME Targeting
BRAND:
Alliance Digital SME
How AI Pantuns Helped CelcomDigi Business Establish Presence With Malay SMEs
BRAND:
CelcomDigi Berhad
Perfect Pair: Dutch Lady and Grab Serve Up Nutritious Breakfast Options
BRAND:
Dutch Lady Malaysia
Cetaphil Unlocks Audience Attention (1st in APAC)
BRAND:
Cetaphil Malaysia
Best Use of Display/Rich Media
YSL Recreates Lipstick Testing via Rich Media, Achieving 85 Days of Non-Stop Engagement
BRAND:
Yves Saint Laurent Beauty
AI-Informed Assets Deliver Audience Attention and Brand Lifts for Tiger
BRAND:
Tiger Beer Malaysia
8.5% CTR? Sure or not? Edelweiss Does the Unthinkable
BRAND:
Edelweiss Malaysia
CelcomDigi Fibre: DV360 Speed Test 2.0 with FTTR
BRAND:
CelcomDigi Fibre
Agh to Ahh: A Rich Media Journey Powered by Heineken
BRAND:
Heineken Malaysia
Guinness Scores 34% Uplift Through Contextual Rich Media
BRAND:
Guinness Malaysia
Best Use of DOOH
Cetaphil’s Skin Analyzer Goes Viral On-Ground and Online
BRAND:
Cetaphil Malaysia
IKEA Complete Sleep : Revolutionizing Malaysian Sleep Health with DOOH
BRAND:
IKEA
Moomoo – Transforming DOOH into the No.1 App Download Engine
BRAND:
Moomoo
TikTok Shop – How a New Entrant Broke the D-Day Records
BRAND:
TikTok Shop
foodpanda DOOH: Painting the Nation Panda Pink
BRAND:
foodpanda
Heineken on DOOH? Wait. What? Heineken Makes the Impossible Possible!
BRAND:
Heineken Malaysia
Carlsberg’s DOOH Triumph: Amplifying Impact and Capturing more than 200k Footfall in 3 Days
BRAND:
Carlsberg
“Jom, Teka Peribahasa!” with Big Tree
BRAND:
Big Tree
Best Use of OTT / Connected TV
CelcomDigi Fibre: Cutting Through the Clutter with Contextual Precision
BRAND:
CelcomDigi Fibre
Shopee’s Double Digit Domination: Harnessing OTT to Ignite Nationwide Growth
BRAND:
SHOPEE
CTV & OTT for Video Engagement & Audience Retention
BRAND:
Edelweiss Malaysia
Edelweiss Unlocks CTV and OTT for End-To-End Consumer Journey
BRAND:
Edelweiss Malaysia
Small Change, Big Impact: Heineken Amplifies their CTV Presence
BRAND:
Heineken Malaysia
Dutch Lady Connects Mothers Through Festive & Nutritional Content
BRAND:
Dutch Lady Malaysia
Best Use of Social Media Platform
How Honor’s Steamboat Drama Went Viral—And The Internet Did The Rest
BRAND:
Honor
AghPay – the World’s First Beer Currency to Pay for the Refreshing Ahh from Heineken
BRAND:
Heineken Malaysia
Burger King turning Critics into Cravers
BRAND:
Burger King
How NIVEA Men Turned A Functional Product Into Emotional Connections With Short-Form Videos
BRAND:
NIVEA Men
How a 90-Year-Old Toothpaste Brand Shocked Gen Zs on TikTok — and Won!
BRAND:
Darlie
Guinness Scores a Goal and Beats Meta at its Own Game
BRAND:
Guinness Malaysia
Aiken Sichuan BianNian “Make-Up Changing Show”
BRAND:
Aiken
Best Use of Video
Converse – Celebrate Your Way
BRAND:
Converse
How We Threw A Phone Into A Steamboat Pot & Made A Viral Video Out Of It
BRAND:
Honor
How To Make Millions Before Grandma Dies Viral Video
BRAND:
Golden Screen Cinemas
Hantu Kum Kum: Breaking Taboo’s the Libresse Way
BRAND:
Libresse
Sunsilk Empowers Gen Zs With Rambut Tetap Boom
BRAND:
Sunsilk
How EcoWorld Ditched Its ‘Overly-Atas’ Image to Connect With Gen Z Homebuyers
BRAND:
EcoWorld (duduk)
Hacking the System: Tiger Crystal’s YouTube Success Story
BRAND:
Tiger Beer Malaysia
THAT Moment: How 26M Fans Amplified the Deadpool & Wolverine Experience
BRAND:
Golden Screen Cinemas
People Categories
Digital Person of the Year
Lee Jin Hin (Sharpy)
AGENCY:
Universal McCann
Sylviah Koo Yun Kei
AGENCY:
Universal McCann
Tan Wen Yee (Taryn)
AGENCY:
Universal McCann
Azian Hashim
AGENCY:
Zenith Media
Mehul Mandalia
AGENCY:
Moving Walls
Neow Ker Eong
AGENCY:
Zenith Media
Muhammad Faiz bin Ismail
AGENCY:
PHD Media (M) Sdn Bhd
Rising Star
Poon Wen Xi
AGENCY:
Universal McCann
Parvinraj Gunasecaran
AGENCY:
Universal McCann
Addina Kharmizi
AGENCY:
Universal McCann
Priyanka Nair
AGENCY:
Universal McCann
Stella Ho Yuen Yee
AGENCY:
Universal McCann
Leslie Audrey Lawrence
AGENCY:
IMEDIA
Nihal Pravin Kedar
AGENCY:
Zenith Media
Chew Zhi Sam
AGENCY:
Zenith Media
Ng Qian Hui
AGENCY:
PHD Media (M) Sdn Bhd
Jeremy Tuan
AGENCY:
PHD Media (M) Sdn Bhd
