Celebrate the Winners of D Awards 2025

Pioneering the new creative era through innovation in the digital space

GRAND PRIX

Forgiveness: A stranger than fiction true story… brought to life.

The Shout Group

Digital Agency of the Year

Dentsu Media Malaysia

DIGITAL PERSON OF THE YEAR

Mehul Mandela

Moving Walls

Muhammad Faiz Bin Ismail

PHD Media (M) Sdn Bhd

Azian Hashim

Zenith Media

Finalist

Lee Jin Hin (Sharpy)

Universal McCann

Neow Ker Eong

Zenith Media

Tan Wen Yee (Taryn)

Universal McCan

Sylviah Koon Yun Kei

Universal McCann

RISING STAR

Nihal Pravin Kedar

Zenith Media

Leslie Audrey Lawrence

IMEDIA

Addina Kharmizi

Universal McCann

Finalist

Priyanka Nair

Universal McCann

Chew Zi Sam

IMEDIA

Ng Qian Hui

PHD Media

Stella Ho Yuen Yee

Universal McCann

Jeremy Tuan

PHD Media

Parvinraj

Universal McCann

Poon Wen Xi

Universal McCann

CATEGORY WINNERS

Agency Categories

The Most Flexible OOH Planner Around

MOVING WALLS | Moving Walls . Moving Walls



REV Media Group’s Commitment to an Empowered Malaysian Society

REV MEDIA GROUP | REV Media Group . REV Media Group



The Star ESG: Bridging ESG Knowledge Into Action

STAR MEDIA GROUP BERHAD | The Star . Star Media Group Berhad



Wider, Deeper, and Disruptive: iMedia’s Bold Move with Khairy & Shahril

IMEDIA ASIA SDN BHD | iMedia . iMedia



THE SHOUT GROUP/FCB SHOUT

THE SHOUT GROUP | THE SHOUT GROUP/FCB SHOUT . THE SHOUT GROUP/FCB SHOUT



What Did Leading Experts in Malaysian Content Achieve for Advertiser Brands in 2024?

REV MEDIA GROUP | REV Media Group . REV Media Group



Malaysia Airlines Matta Fair 2024

TINKER SOCIETY | Tinker Society . Malaysia Airlines Berhad



Gushcloud: Elevating Brands Through Creator-First Activations

GUSHCLOUD | Gushcloud . Gushcloud



A’Roma Dinings “Taste of Italy”

TINKER SOCIETY | Tinker Society . united restolounge sdn bhd



Campaign Categories

Tech Meets Tradition: CelcomDigi Business Driving SME Digitalisation Across Vernacular Audiences

OMD | CelcomDigi . CelcomDigi Business



Maybank Islamic Halal2U: Powering the Halal B2B Ecosystem

INVICTUS BLUE GROUP | Maybank Islamic Berhad . Maybank Islamic Berhad



A B2B Approach Outperforms B2C by 177% in ROAS for Drinkies

DENTSU MEDIA MALAYSIA | Drinkies Malaysia . Heineken Marketing Malaysia Sdn Bhd



Breaking B2B Barriers: A Market-First Innovation in SME Lead Generation

INVICTUS BLUE GROUP | Alliance Digital SME . Alliance Bank Malaysia Berhad



Genting Sustainbiz F&B Expo: Be part of the solution, not pollution

DENTSU MEDIA MALAYSIA | Resorts World Genting . Resort World Genting 



SME Digital Financing: Fast-Track Your Business Growth with Instant Funding with Maybank

SEARCHGURU BY NP DIGITAL | Malayan Banking Berhad . Maybank (Biz Loan)


 

Refresh Your Music: Heineken’s Genre-Crossing Spotify Experience

DENTSU MEDIA MALAYSIA | Heineken Malaysia . Heineken Malaysia Berhad



The SUPER Audible Experience

INVICTUS BLUE GROUP | SUPER . JACOBS DOUWE EGBERTS MALAYSIA



First-ever Podcast series from a pickup truck. Ford Ranger

INITIATIVE MALAYSIA | Ford Malaysia . Sime Darby Auto Connexion



Cash Confessions, turning Ringgits into Real Talk

INVICTUS BLUE GROUP | Maybank . Maybank



Amplifying Carlsberg’s Look East Campaign: Innovative Digital Audio Strategy Drives Local Engagement

DENTSU MEDIA MALAYSIA | Carlsberg . “Carlsberg Malaysia ”



From Soundwaves to Innovation: Samsung Live Translate in Action

PUBLICIS MEDIA | Samsung Galaxy S Series . Samsung Malaysia Electronics



Cetaphil’s Skin Analyzer Fuels Customer Acquisitions

DENTSU MEDIA MALAYSIA | Cetaphil Malaysia . Galderma Malaysia Sdn Bhd



From Lapsed to Loyal: How McDonald’s Malaysia Boosted App Transactions with AI & CRM Targeting

OMD | McDelivery Malaysia . McDonald’s Malaysia



Banking on Data: The Data-First Strategy That Supercharged Boost Bank

UNIVERSAL MCCANN | Boost Bank . Boost Bank Berhad



TIADA LAGI ALAMAK: How Boost PayFlex Turned Financial Woes into Social Virality

UNIVERSAL MCCANN | Boost . Axiata Digital eCode Sdn Bhd



Every Star deserves to shine equally brightly

RAPP | Mercedes Benz Pre-Owned Cars . Mercedes Benz Malaysia SDN BHD



The Story of Applecrumby’s Loyalty Loop

INVICTUS BLUE GROUP | Applecrumby . Duchess Merchantiles Sdn Bhd



Applecrumby’s Baby Fair Evolution to eCommerce Revolution

INVICTUS BLUE GROUP | Applecrumby . Duchess Merchantiles Sdn Bhd



Boosting Ramadan Sales with Milk Power

PHD MEDIA (M) SDN BHD | Dutch Lady Malaysia . Friesland Campina



Winning the Game: How Grab’s 1PD Helped Guinness Sell More Beer

DENTSU MEDIA MALAYSIA | Guinness Malaysia . Heineken Malaysia Berhad



Kerastase’s E-Commerce Triumph: Precision Strategy & Innovation Fuel Record-Breaking Sales

ZENITH MEDIA | Kerastase . L’Oreal



Flipping the Script: Turning Offline shoppers into Online Buyers with Precise E-Commerce Tactics

ZENITH MEDIA | Overall Haleon Portfolio – Panadol, Sensodyne, Scott’s, Centrum, Caltrate . Haleon



Tradition Meets Innovation: E-Commerce for Carlsberg’s Lunar New Year

DENTSU MEDIA MALAYSIA | Carlsberg Malaysia . Carlsberg Malaysia



How a Small Local Chocolate Brand Took on Giants to Hit the China Market on XiaoHongShu

IMEDIA | Vochelle . Maestro Swiss Industries Sdn Bhd



24-Hour Heineken Boring Challenge

DENTSU MEDIA MALAYSIA | Heineken Malaysia . Heineken Malaysia Berhad



From Rap To Resilience – How Hotlink And Joe Flizzow Redefined Influencer Mktg

PUBLICIS MEDIA | Maxis . Maxis Broadband Sdn Bhd



When Authenticity Takes Lead: How foodpanda Let 60 Influencers Shape The Narrative

IMEDIA | foodpanda . Delivery Hero Malaysia Sdn Bhd



Spritzer Sparkling Raya 2024 Campaign

X10 MEDIA | Spritzer . Chuan Sin Sdn Bhd



Burger King turning Critics into Cravers

INVICTUS BLUE GROUP | Burger King . Burger King



Kita Bagi Jadi: How Influencers Turned a Bank into a Movement

INITIATIVE MALAYSIA | CIMB Group . CIMB Group



Maybelline Turns Adversity into Innovation—Dominating Instagram Reels and Regaining Influence

ZENITH MEDIA | Maybelline . Loreal Consumer Product Division



Carrie Junior Bath-Time and Gen Alpha’s User Journey

PHD MEDIA (M) SDN BHD | Carrie Junior . Wipro Unza Malaysia



Dancing & Singing into Hearts: 3P and Mamee Chef Lights Up CNY Festivity

INITIATIVE MALAYSIA | Mamee Chef . Mamee Double-Decker (M) Sdn Bhd



OTWC Heritage Hype

INVICTUS BLUE GROUP | OLDTOWN WHITE COFFEE . JACOBS DOUWE EGBERTS MALAYSIA



TikTok Shop – How A New Entrant Broke The D-Day Records

DENTSU MEDIA MALAYSIA | TikTok Shop . TikTok Shop



IKEA Complete Sleep : An Innovative Approach to Sleep Wellness in Malaysia

PHD MEDIA (M) SDN BHD | IKEA . Ikano Handle Sdn Bhd



Tambah Spritzer Sparkling, Raya Lagi Happening / Add Spritzer Sparkling, Raya Gets More Happening

THE SHOUT GROUP | Spritzer . Chuan Sin Sdn. Bhd.



CelcomDigi Fibre: Using Conversations for Conversions

OMD | CelcomDigi Fibre . CelcomDigi



Transforming SCB Credit Card campaigns from CPL to CPAA

DENTSU MEDIA MALAYSIA | Standard Chartered Malaysia . Standard Chartered Bank Malaysia Berhad



How Shu Uemura turned Search Momentum into #1 market domination.

ZENITH MEDIA | shu uemura . L’Oreal



Cetaphil Unlocks Audience Attention (1st in APAC)

DENTSU MEDIA MALAYSIA | Cetaphil Malaysia . Galderma Malaysia Sdn Bhd



Applecrumby Transforms Baby Fair into Sustainable Sales Optimiser

INVICTUS BLUE GROUP | Applecrumby . Duchess Merchantiles Sdn Bhd



KFC Pioneers a Smarter Approach to Marketing Resilience

UNIVERSAL MCCANN | KFC . QSR Stores Sdn Bhd



Banking on Data: The Data-First Strategy That Supercharged Boost Bank

UNIVERSAL MCCANN | Boost Bank . Boost Bank Berhad



Disrupting the Messy Middle: A Brighter Search Strategy

INVICTUS BLUE GROUP | Sun Life . Sun Life Malaysia



Transforming Search Marketing: A Unified SEO and SEM Approach for Unmatched Efficiency and Growth

UNIVERSAL MCCANN | AIA . AIA



Lancôme’s Search Revolution: How SEO + SEM Synergy Redefined Digital Success

ZENITH MEDIA | Lancôme . L’Oreal



Maybank Islamic: Halal-Precision Search Guide

INVICTUS BLUE GROUP | Maybank Islamic Berhad . Maybank Islamic Berhad



Transforming search with Real-Time Inventory Ads

OMD | Mercedes-Benz Malaysia . Mercedes-Benz Malaysia



Sri KDU Schools’ SEO Triumph: A Blueprint for Educational Institutions

DENTSU MEDIA MALAYSIA | “Sri KDU Schools ” . “XCL Education ”



Empower Not Intimidate: CelcomDigi Business Redefines Generative AI Capabilities For Local Culture

REV MEDIA GROUP | CelcomDigi Berhad . CelcomDigi Berhad



Revolutionise Fibre Plan with CelcomDigi’s Gamified AI for Personalised Family & Individual Choices

KINGDOM DIGITAL | CelcomDigi Fibre . CelcomDigi Berhad



Tiger Leverages AI for Creative Builds to Cater to Gen-Z Audiences

DENTSU MEDIA MALAYSIA | Tiger Beer Malaysia . Heineken Malaysia Berhad



TNB Energy Budget Feature: AI-Powered Engagement for Smarter Energy Adoption

INVICTUS BLUE GROUP | myTNB (featuring Energy Budget) . Tenaga Nasional Berhad



Cetaphil Unlocks Audience Attention (1st in APAC)

DENTSU MEDIA MALAYSIA | Cetaphil Malaysia . Galderma Malaysia Sdn Bhd



Alliance Bank’s AI Revolution: Cracking the B2B Lead-Gen Code

INVICTUS BLUE GROUP | Alliance Digital SME . Alliance Bank Malaysia Berhad



How Hotlink Handed The Brand Seat To Gamers And Won The Youth Market

PUBLICIS MEDIA | Maxis . Maxis Broadband Sdn Bhd



Forgiveness: A stranger than fiction true story… brought to life.

THE SHOUT GROUP | RHB Bank . RHB Banking Group



People, Not Performance – Humanizing U Mobile’s 5G Network

INITIATIVE MALAYSIA | U Mobile . U Mobile



How CelcomDigi Business Fused Malay Heritage With Generative AI To Build Innovation In Business News

REV MEDIA GROUP | CelcomDigi Berhad . CelcomDigi Berhad



How NIVEA Men Made A Functional Product Feel Personalised Through Content

REV MEDIA GROUP | NIVEA Men . Beiersdorf (Malaysia) Sdn Bhd



Swinging Back to Prestige: Maybank Championship Turning Influence into Affluence

INVICTUS BLUE GROUP | Maybank . Maybank



A Game-Changer: Building Guinness’s Football Association Through LoopMe Precision Data Tactics

DENTSU MEDIA MALAYSIA | Guinness Malaysia . Heineken Malaysia Berhad



Banking on Data: The Data-First Strategy That Supercharged Boost Bank

UNIVERSAL MCCANN | Boost Bank . Boost Bank Berhad



TNB Energy Budget Feature: Smart Data Driving an Energy-Savvy Nation

INVICTUS BLUE GROUP | myTNB (featuring Energy Budget) . Tenaga Nasional Berhad



KFC Pioneers a Smarter Approach to Marketing Resilience

UNIVERSAL MCCANN | KFC . QSR Stores Sdn Bhd



Drypers Baby Club – The Bane of Being the Biggest Baby Club

PHD MEDIA (M) SDN BHD | Drypers . Vinda Marketing (M) Sdn Bhd



Moomoo – Turning Data into a DOOH-Powered Conversion Engine

INVICTUS BLUE GROUP | Moomoo . Moomoo Securities Malaysia Sdn. Bhd.



From Baby Bumps to Big Wins: How AIA Nailed Hyper-Targeted Engagement

UNIVERSAL MCCANN | AIA . AIA Bhd


 

Forgiveness: A stranger than fiction true story… brought to life.

The Shout Group | RHB Bank . RHB Banking Group



Acceptance: Uncovering the beauty of a mind unseen.

The Shout Group | RHB Bank . RHB Banking Group



Targeting in Reverse: AIA’s Unexpected Strategy That Redefined Health for Lasting Impact

Universal McCann | AIA . AIA Bhd



Tiger Cuts Carbon Emissions While Driving Media Impact

dentsu Media Malaysia | Tiger Beer Malaysia . Heineken Malaysia Berhad



More than just a scholarship, Safi empowers Malay women to live their dreams

PHD Media (M) Sdn Bhd | Safi . Wipro Unza Malaysia



Independence, Rewritten: A Story of Trust, Connection, and Strength

Invictus Blue Group | Maybank . Maybank


 

AghPay – the World’s First Beer Currency to Pay for the Refreshing Ahh from Heineken

DENTSU MEDIA MALAYSIA | Heineken Malaysia . Heineken Marketing Malaysia Sdn Bhd



Perfect Pair: Dutch Lady and Grab Serve Up Nutritious Breakfast Options

PHD MEDIA (M) SDN BHD | Dutch Lady Malaysia . FrieslandCampina



Breaking the Mold: How Social Intelligence Transformed SME Targeting

INVICTUS BLUE GROUP | Alliance Digital SME . Alliance Bank Malaysia Berhad



McDonald’s Inside Out approach – Clean Room Solution for ad impact

OMD | McDonald’s . McDonald’s Malaysia



How AI Pantuns Helped CelcomDigi Business Establish Presence With Malay SMEs

REV MEDIA GROUP | CelcomDigi Berhad . CelcomDigi Berhad



CelcomDigi: Turning Network Frustration into Opportunity

OMD | CelcomDigi Brand . CelcomDigi



Cetaphil Unlocks Audience Attention (1st in APAC)

DENTSU MEDIA MALAYSIA | Cetaphil Malaysia . Galderma Malaysia Sdn Bhd



CelcomDigi Fibre: DV360 Speed Test 2.0 with FTTR

OMD | CelcomDigi Fibre . CelcomDigi



Agh to Ahh: A Rich Media Journey Powered by Heineken

DENTSU MEDIA MALAYSIA | Heineken Malaysia . Heineken Malaysia Berhad



8.5% CTR? Sure or not? Edelweiss Does the Unthinkable

DENTSU MEDIA MALAYSIA | Edelweiss Malaysia . Heineken Malaysia Berhad



YSL Recreates Lipstick Testing via Rich Media, Achieving 85 Days of Non-Stop Engagement

ZENITH MEDIA | Yves Saint Laurent Beauty . L’Oréal



Guinness Scores 34% Uplift Through Contextual Rich Media

DENTSU MEDIA MALAYSIA | Guinness Malaysia . Heineken Malaysia Berhad



AI-Informed Assets Deliver Audience Attention and Brand Lifts for Tiger

DENTSU MEDIA MALAYSIA | Tiger Beer Malaysia . Heineken Malaysia Berhad



Heineken on DOOH? Wait. What? Heineken Makes the Impossible Possible!

DENTSU MEDIA MALAYSIA | Heineken Malaysia . Heineken Malaysia Berhad



Cetaphil’s Skin Analyzer Goes Viral On-Ground and Online

DENTSU MEDIA MALAYSIA | Cetaphil Malaysia . Galderma Malaysia Sdn Bhd



Moomoo – Transforming DOOH into the No.1 App Download Engine

INVICTUS BLUE GROUP | Moomoo . Moomoo Securities Malaysia Sdn. Bhd.



foodpanda DOOH: Painting the Nation Panda Pink

DENTSU MEDIA MALAYSIA | foodpanda . foodpanda



IKEA Complete Sleep : Revolutionizing Malaysian Sleep Health with DOOH

PHD MEDIA (M) SDN BHD | IKEA . Ikano Handle Sdn Bhd



TikTok Shop – How a New Entrant Broke the D-Day Records

DENTSU MEDIA MALAYSIA | TikTok Shop . TikTok Shop



“Jom, Teka Peribahasa!” with Big Tree

BIG TREE | Big Tree . Big Tree Outdoor Sdn Bhd



Carlsberg’s DOOH Triumph: Amplifying Impact and Capturing more than 200k Footfall in 3 Days

DENTSU MEDIA MALAYSIA | Carlsberg . “Carlsberg Malaysia ”



CelcomDigi Fibre: Cutting Through the Clutter with Contextual Precision

OMD | CelcomDigi Fibre . CelcomDigi



Dutch Lady Connects Mothers Through Festive & Nutritional Content

PHD MEDIA (M) SDN BHD | Dutch Lady Malaysia . FrieslandCampina



Small Change, Big Impact: Heineken Amplifies their CTV Presence

DENTSU MEDIA MALAYSIA | Heineken Malaysia . Heineken Malaysia Berhad



Shopee’s Double Digit Domination: Harnessing OTT to Ignite Nationwide Growth

INITIATIVE MALAYSIA | SHOPEE . SHOPEE MOBILE MALAYSIA SDN BHD



Edelweiss Unlocks CTV and OTT for End-To-End Consumer Journey

DENTSU MEDIA MALAYSIA | Edelweiss Malaysia . Heineken Malaysia Berhad



CTV & OTT for Video Engagement & Audience Retention

DENTSU MEDIA MALAYSIA | Edelweiss Malaysia . Heineken Malaysia Berhad



How Honor’s Steamboat Drama Went Viral—And The Internet Did The Rest

IMEDIA | Honor . HONOR Technology (Malaysia) Sdn Bhd



How a 90-Year-Old Toothpaste Brand Shocked Gen Zs on TikTok — and Won!

IMEDIA | Darlie . Hawley & Hazel Marketing Sdn Bhd



Burger King turning Critics into Cravers

INVICTUS BLUE GROUP | Burger King . Burger King



AghPay – the World’s First Beer Currency to Pay for the Refreshing Ahh from Heineken

DENTSU MEDIA MALAYSIA | Heineken Malaysia . Heineken Marketing Malaysia Sdn Bhd



How NIVEA Men Turned A Functional Product Into Emotional Connections With Short-Form Videos

REV MEDIA GROUP | NIVEA Men . Beiersdorf (Malaysia) Sdn Bhd



Aiken Sichuan BianNian “Make-Up Changing Show”

PHD MEDIA (M) SDN BHD | Aiken . Wipro Unza Malaysia



Guinness Scores a Goal and Beats Meta at its Own Game

DENTSU MEDIA MALAYSIA | Guinness Malaysia . Heineken Malaysia Berhad



How To Make Millions Before Grandma Dies Viral Video

GSC | Golden Screen Cinemas . Golden Screen Cinemas



Converse – Celebrate Your Way

SASHIMI ASIA | Converse . MAP Active Malaysia Sdn. Bhd.



Hantu Kum Kum: Breaking Taboo’s the Libresse Way

PHD MEDIA (M) SDN BHD | Libresse . Vinda Marketing (M) Sdn Bhd



How We Threw A Phone Into A Steamboat Pot & Made A Viral Video Out Of It

IMEDIA | Honor . HONOR Technology (Malaysia) Sdn Bhd



How EcoWorld Ditched Its ‘Overly-Atas’ Image to Connect With Gen Z Homebuyers

IMEDIA | EcoWorld (duduk) . Eco World Development Group Bhd



Sunsilk Empowers Gen Zs With Rambut Tetap Boom

ASTRO MEDIA SOLUTIONS | Sunsilk . Unilever (Malaysia) Holdings Sdn. Bhd



Hacking the System: Tiger Crystal’s YouTube Success Story

DENTSU MEDIA MALAYSIA | Tiger Beer Malaysia . Heineken Malaysia Berhad



THAT Moment: How 26M Fans Amplified the Deadpool & Wolverine Experience

GSC | Golden Screen Cinemas . Golden Screen Cinemas



People Categories

Mehul Mandalia

From: Moving Walls


 

Muhammad Faiz bin Ismail

From: PHD Media (M) Sdn Bhd


 

Azian Hashim

From: Zenith Media


 

Lee Jin Hin (Sharpy)

From: Universal McCann


 

Neow Ker Eong

From: Zenith Media


 

Tan Wen Yee (Taryn)

From: Universal McCann


 

Sylviah Koo Yun Kei

From: Universal McCann


Nihal Pravin Kedar

From: Zenith Media



Leslie Audrey Lawrence

From: IMEDIA



Addina Kharmizi

From: Universal McCann



Priyanka Nair

From: Universal McCann



Chew Zhi Sam

From: Zenith Media



Ng Qian Hui

From: PHD Media (M) Sdn Bhd



Stella Ho Yuen Yee

From: Universal McCann



Jeremy Tuan

From: PHD Media (M) Sdn Bhd



Parvinraj Gunasecaran

From: Universal McCann



Poon Wen Xi

From: Universal McCann



Jom! Split

DUCKIES | Jezzebelle Mcast Anak Macswyzer, Iva Wong Min Ing , Sherry Tan Zi Yi
TAYLOR’S UNIVERSITY | Najah Tarmidzi, Programme Director cum Lecturer


Tapau Where

PIXEL RIOT 2.0 | Kirthana Kuhendran, Farhana Parker
SUNWAY UNIVERSITY | Assoc. Prof. Dr. Zuhaili Akmal Ismail, Deputy Dean (Employability & Alumni), Faculty of Arts & Social Sciences (FASS)


The Brightest Sprouts

THRIVENTURE STAR 2.0 | Tiong Kai Tian, Nor Adriana binti Badrol Hisham, Lim Zen Hong
SUNWAY UNIVERSITY | Assoc. Prof. Dr. Zuhaili Akmal Ismail, Deputy Dean (Employability & Alumni), Faculty of Arts & Social Sciences (FASS)


Luna Sense

CYCLESUPPORT | Lee Shuk Wei, Cloe’ Loo Dan Wei,Heo Xin Jie
TAYLOR’S UNIVERSITY | Najah Tarmidzi, Programme Director cum Lecturer


Park Buddy

PARK BUDDY | Fatinie Irdeena bt Iilyia, Mohamed Salah Saleh Abdalla
SUNWAY UNIVERSITY | Dr. Fahizah Shamsuddin, Senior Lecturer


Kok Kok, The Ultimate Chaos Clock

BADPAK KAU | Hew Ern Chee, Choo Ze Qing, Chandra Kate A/P Kesavan
IACT COLLEGE | Nicola Wong, Head of Academics