Agency Categories
Content Agency of The Year
How Understanding Impactful Content Delivered Over 5 Million Engagements In 2025
Agency: REV Media Group
Culture. Intelligence. Impact.
Agency: Invictus Blue
Influencer Agency of the Year
ITTIFY: Building Sustainable Influence Beyond Campaigns
Agency: iMEDIA Built to Scale, Built to Last
Agency: Hepmil Malaysia Beyond Influence: How Gushcloud Redefined Creator Economy with AI
Agency: Gushcloud Malaysia
Publisher of the Year
Big Enough to Care: How REV Scaled With Technology Without Losing Its Humanity in 2025
Agency: REV Media Group iMedia x Weirdkaya: How We Built Malaysia’s Leading Gen-Z Publisher
Agency: iMEDIA
eCommerce Company of the Year
Going Beyond Sales – Unlocking Buyer Growth through Omnicom Commerce’s Tech Stack
Agency: Omnicom Media
Tech Company of the Year
Annalect: Redefining Malaysia’s Marketing Intelligence Engine
Agency: OMD Malaysia Teads- The Omnichannel Outcomes Platform
Agency: TeadsCampaign Categories
Best Influencer Marketing Campaign
KFC Raya, Memang Meowriah!
Brand: KFC The Right Creator, The Right Cause: How Mimifly Made Deaf Inclusion Feel Real
Brand: KFC #BossMekdi – Rebuilding Trust One Human at a Time
Brand: McDonald’s How Real Moms and Kids Drove a +22% Sales Lift for Sunlight Nature with Authentic Storytelling
Brand: Sunlight Nature Turning Night Laundry into 4M Views Through Influencer Mini Drama for Breeze Sakura
Brand: Breeze Sakura Why a Finance Influencer Launched an EV Better Than a Car Reviewer
Brand: Proton e.MAS 5 Maybank MyImpact Drive Financing-i — “Bukan Kereta Impian. Ini Perjalanan Impian.”
Brand: Maybank Breeze: Turning Sweat into a National Conversation
Brand: BREEZE 3 POVs, One Truth: Making Tashkent Believable
Brand: AirAsia
Best Use of Content / Advertorial / Native Advertising
How CelcomDigi Turned Real Police Reports Into “Kisah Benar” Entertainment
Brand: CelcomDigi Berhad How We Added A Gen Z Twist to Boring Property Talk With Internet’s Favourite Amma
Brand: Gamuda Land How Grab Brought ASEAN Countries Together in Times of Adversity Through… Village Park Sambal?!
Brand: Grab ASEAN Pertarungan Rasa: Chef vs Mak Cik
Brand: F&N Canned Milk BELONGING: Turning old clothes into new hope
Brand: RHB Bank Queue-T – Turning money changer queues into instant sign-ups
Brand: RHB Group 21 Days. 21 Hydrated Personas. One Content System.
Brand: 100PLUS The 9.8kg Love Letter to Tiger Beer
Brand: Tiger How Johnson’s Baby Turned Mum’s Trust into +23% More Buyers in One Month
Brand: Johnson’s Baby From Boycott to Breakthrough: The Glow Story That Drove Growth
Brand: Garnier
Best Digital Growth Campaign
More Than Just Viral News: The Secret Behind OHBULAN!’s 1.2 Million New Fans On TikTok
Brand: OhBulan! Guardian Engineering Sustainable Growth Through Loyalty-Led Conquesting
Brand: Guardian Diagnosing Doubt: LG Turned Online Hesitation into Digital Growth
Brand: LG Edelweiss Breaks the Search Glass Ceiling for Alcohol Category
Brand: Edelweiss Kaotim: Turning Insurance into Assurance
Brand: Kaotim Maybank ONGpicious: The Bank That Owns the First Move of the Year
Brand: Maybank Jom Tabung – Engaging Malaysians to Start Saving & Save More
Brand: MAE app
Best Immersive Video Campaign
Hotlink Geng Bijak Berbajet: Winning Malay Mass with a Video-First Value Hack Strategy
Brand: Hotlink BELONGING: Turning old clothes into new hope
Brand: RHB Bank The Scent of Raya: A Cat’s Tale
Brand: Scentify x Enchanteur FROM AUTOPILOT TO ATTENTION: HOW UPHAMOL MADE PAIN RELIEF SCROLL-STOPPING
Brand: UPHAMOL Project Salam: Witnessing Belonging Through Video
Brand: Maybank The Screen Became the Fabric: Immersive Freshness You Feel
Brand: Softlan Restoring Young Malay Trust Through Video Resonance
Brand: McDonald’s Malaysia
Best Gamified Campaign
100PLUS Zero to Legend with MLBB
Brand: 100PLUS HYUNDAI x ASPHALT: THE ELECTRIC RACE
Brand: Hyundai Motor Company When Ordering Food Became a Two-Player Game with GrabFood
Brand: GrabFood Malaysia From Bored Swipes to Boxed Bites: How KFC Gamified The One Box
Brand: KFC GrabCoins – The Ultimate Loyalty Companion
Brand: Grab Wall’s Marshmallow Choc Crumble: Turning Play into Purchase
Brand: Wall’s
Best Integrated Media Campaign
How CelcomDigi Built A Nationwide Shield Against Scams Through A 360° Ecosystem Of Trust
Brand: CelcomDigi Berhad From Screens to Streets: Share A Coke’s Integrated Comeback
Brand: Coca-Cola Electric on Air: Powering a Cultural Moment with Malaysia’s First EV-Powered Live Broadcast
Brand: Proton e.MAS 5 Softlan: From Scent Saturation to Sensory Reappraisal
Brand: Softlan Breeze: Turning Sweat into a National Conversation
Brand: BREEZE From Hesitation to Liberation: How YSL LIBRE Reimagined the Professional Commute as a Luxury Recruit
Brand: Yves Saint Laurent Beauty
Best Use of Data
Unlocking User Habit using Data. 21 Days. 21 Hydrated Personas.
Brand: 100PLUS Intelligent Inventory: When Data Decides What to Sell Next
Brand: Carro Heineken’s Data Reset for Influencer Marketing
Brand: Heineken Malaysia Finding the SMEs Who Don’t Search: A Data Story for Alliance HiO
Brand: Alliance Islamic Bank Maybank: We Didn’t Target Savers. We Targeted Saving Moments.
Brand: Maybank Stop Chasing Clicks: How McDelivery Used Data to Find Real Buyers
Brand: McDonald’s Malaysia
Best Use of Digital Marketing Innovation
Turning Voice Search Into Malaysia’s New App Acquisition Channel
Brand: KFC Munchy’s: The M We Built Together
Brand: Munchy’s Malaysia Reclaiming Relevance: How Safi Re-Entered Teen Culture Through an AI Personality
Brand: Safi Tutler: Media That Protects, Not Just Promotes
Brand: CelcomDigi Brand From Content to Checkout: How Carlsberg Turned Excitement into Sales with Grab
Brand: CARLSBERG Making Google & Meta Think: How Alliance Engineered Live Audiences with Social Listening AI
Brand: Alliance Bank DSME Tiger Cracks the Messaging Black Box
Brand: Tiger The Atmospheric UV Guard: How Vaseline Used Programmatic Intelligence to Map Visible UV Risk
Brand: Vaseline Malaysia 255% Surge in McDelivery Sales Conversion Through Algorithm Re-Engineering
Brand: McDonald’s
Best Search Marketing Campaign
Molfix: Breaking Through Malaysia’s Diaper Wars
Brand: Molfix Ranking As The #1 Malay Drama Title Searched For Proves Malaysians Want REAL Stories
Brand: Tonton Owning the furniture SERP – IKEA Malaysia’s shift from paid dependence to organic dominance
Brand: IKEA How AI Max Changed Search for CelcomDigi
Brand: CelcomDigi Brand Search in Stereo: Winning in Parallel Universes (Search and LLMs)
Brand: Carro Grab Mart: Grocery Discovery with AI-Powered Search Automation
Brand: GrabMart Jotun: The Paint That Made People Search for the Most Beautiful Home
Brand: Jotun Majestic – Most Beautiful Paint for Pure Colour KaoTim MediKad – From Zero to Hero
Brand: Kaotim Medikad Edelweiss, The First Alcohol Brand to Win in Search – Without Google
Brand: Edelweiss Turning Market Volatility into Search Opportunity for Alliance Bank
Brand: Alliance Bank DSME
Best Use of Social Media Platform
KFC Raya, Memang Meowriah!
Brand: KFC Grab4Family – Seniors As The Face of Innovation
Brand: Grab Transport A Thousand Comments with One Electric Moment – the Proton e.MAS 5 Launch
Brand: Proton e.MAS 5 Beyond the Scroll: How Kiehl’s Used Social Media to Bridge Digital Hype and Physical Sales
Brand: Kiehl’s Breeze: Turning Sweat into a National Conversation
Brand: BREEZE How DUREX Invisible & Lube Slid into DMs to Become VISIBLE Through TikTok & Reels
Brand: Durex Malaysia
Best Digital Audio & Podcast Campaign
When Horror is Heard, Not Seen – How The Conjuring turn avoidance into attention
Brand: Warner Bros. Discovery From Battery to Broadcast: Rewiring Digital Audio with an EV
Brand: Proton e.MAS 5 Maybank SME MyImpact: Why Podcast Became the Pivot to Futureproof SMEs
Brand: Maybank
Best Use of AI & Digital Tech Product
Lumi News: The Only Aggregator Reinventing Malaysian News Using Creative AI
Brand: Lumi News KFC Thric3: Malaysia’s First AI Boyband Built as a Digital Product
Brand: KFC SUARAKU : Giving Raya a Voice Through AI
Brand: U MOBILE Grab Mart: Grocery Discovery with AI-Powered Search Automation
Brand: GrabMart Alliance: AI-Powered Live Audience Engineering
Brand: Alliance Bank DSME Maybank: Turning National Sentiment into Financial Action
Brand: Maybank The Engine Behind 1,000+ Bar Visits
Brand: Heineken
Best B2B Marketing Campaign
Not All Palm Oil Is Created Equally – NAPOICE
Brand: SD Guthrie International 1300 Hooks, One AI: Boost Bank SME Growth Map
Brand: Boost Maybank Halal2U — From Certification to Commercial Scale
Brand: Maybank Islamic Alliance Islamic Bank — Making the Unsearchable SME Discover HiO
Brand: Alliance Islamic Bank Maybank SME MyImpact: Turning Thought Leadership into a Working Platform for SMEs
Brand: Maybank M2U Biz SME Financing: Empowering SMEs through various Growth Stage
Brand: Maybank2u Biz
Best Use of Digital for Sustainable Impact
Serving Hope, Building Futures for B40 Women
Brand: F&N Canned Milk & 100PLUS BELONGING: Turning old clothes into new hope
Brand: RHB Bank Kisah Benar: Turning Scam Awareness into National Recognition
Brand: CelcomDigi Brand Multiply the Goodness with Tropicana Twister
Brand: Tropicana Twister Maybank Merdeka: Pembina Impian Tidak Mengenal Jarak
Brand: Maybank Project Salam: Designing Belonging, One Salam at a Time
Brand: Maybank Alliance AEIOU Logo Design Challenge— Redesigning How Financial Literacy is Experienced
Brand: Alliance Bank
Best Use of Integrated Screens
How CelcomDigi Stopped Commuters In Their Tracks With The First Hologram OOH
Brand: CelcomDigi Berhad Owning Moments: How KFC Turned Routine Touchpoints into Sales-Driving Action
Brand: KFC How Share a Coke Used Integrated Screens to Power Personalisation at Scale
Brand: Coca-Cola Larger Than Life
Brand: Warner Bros. Discovery Turning the Heart of Malaysia into the Heart of Fries
Brand: McDonald’s The Atmospheric UV Guard: How Vaseline Used Programmatic Intelligence to Map Visible UV Risk
Brand: Vaseline MalaysiaPeople Categories
Rising Star
XiaoWan Soo
Agency: WPP Media Anoushka Kabi
Agency: WPP Media Elyana Wilson
Agency: Universal McCann Chen Yi Lian
Agency: iMEDIA Nadiah Sanchez Yu
Agency: REV Media Group Muhammad Hafizi Bin Idrus
Agency: REV Media Group JEMIMA YAN XIN AI
Agency: Publicis Media HO SHU HUEY
Agency: Publicis Media TIO YING HAN
Agency: Publicis Media NUR HANIS ZAHIRAH BINTI MOHD RUZLAN
Agency: Publicis Media KU MUNIRAH BINTI KU IBRAHIM
Agency: Publicis Media Tan Win Han
Agency: Publicis Media Jerylene Siew
Agency: Publicis Media