Celebrate the Winners of d Awards 2026
Igniting Superhumanity
View all 2026 winners
GRAND PRIX
KFC Raya, Memang Meowriah!
Universal McCann
Digital Agency of the Year
INVICTUS BLUE
Rising Star
Nadiah Sanchez Yu
REV Media Group
Tio Ying Han
Publicis Media
Jemima Yan Xin Ai
Publicis Media
Finalist
Ku Munirah Binti Ku Ibrahim
Publicis Media
Xiaowan Soo
WPP Media
Anoushka Kabi
WPP Media
Elyana Wilson
Universal McCann
Ho Shu Huey
Publicis Media
Chen Yi Lian
iMedia
Nayab Amjad
Publicis Media
Jerylene Siew
Publicis Media
Tan Win Han
Publicis Media
CATEGORY WINNERS
Agency Categories
Content Agency of The Year
How Understanding Impactful Content Delivered Over 5 Million Engagements In 2025
REV Media Group | REV Media Group
Culture. Intelligence. Impact
Invictus Blue | Invictus Blue
Influencer Agency of the Year
Built to Scale, Built to Last
Hepmil Malaysia | Hepmil
ITTIFY: Building Sustainable Influence Beyond Campaigns
iMEDIA | ITTIFY
Beyond Influence: How Gushcloud Redefined Creator Economy with AI
Gushcloud | Gushcloud
Publisher of the Year
Big Enough to Care: How REV Scaled With Technology Without Losing Its Humanity in 2025
REV Media Group | REV Media Group
iMedia x Weirdkaya: How We Built Malaysia’s Leading Gen-Z Publisher
iMEDIA | Weirdkaya
e Commerce Agency of the Year
Going Beyond Sales – Unlocking Buyer Growth through Omnicom Commerce’s Tech Stack
Omnicom Media | Philips, SC Johnson, Samsonite, Kimberly Clark, Vinda, Wipro, Pharmacare, Versuni, Beiersdorf
Tech Company of the Year
Teads – The Omnichannel Outcome Platform
Teads | Teads
Annalect: Redefining Malaysia’s Marketing Intelligence Engine
Annalect | Annalect
Campaign Categories
Best Influencer Marketing Campaign
KFC Raya, Memang Meowriah!
Universal McCann | QSR Stores Sdn Bhd . KFC
3 POVs, One Truth: Making Tashkent Believable
Initiative Malaysia | AirAsia Berhad . AirAsia
Breeze: Turning Sweat into a National Conversation
Publicis Media | UNILEVER (MALAYSIA) HOLDINGS SDN BHD . Breeze
How Real Moms and Kids Drove a +22% Sales Lift for Sunlight Nature with Authentic Storytelling
Hepmil Malaysia | Unilever Malaysia . Sunlight Nature
Why a Finance Influencer Launched an EV Better Than a Car Reviewer
Invictus Blue | (Pro-Net) Proton New Energy Technology Sdn Bhd . Proton e.MAS 5
#BossMekdi – Rebuilding Trust One Human at a Time
OMD Malaysia | Gerbang Alaf Restaurants Sdn Bhd . McDonald’s
Maybank MyImpact Drive Financing-I – “Bukan Kereta Impian. Ini Perjalanan Impian”
Invictus Blue | MALAYAN BANKING BERHAD . Maybank
The Right Creator, The Right Cause: How Mimifly Made Deaf Inclusion Feel Real
Universal McCann | QSR Stores Sdn Bhd . KFC
Turning Night Laundry into 4M Views Through Influencer Mini Drama for Breeze Sakura
Hepmil Malaysia | UNILEVER (MALAYSIA) HOLDINGS SDN BHD . Breeze Sakura
Best Use of Content / Advertorial / Native Advertising
The 9.8kg Love Letter to Tiger Beer
Dentsu X | Heineken Malaysia . Tiger
How CelcomDigi Turned Real Police Reports Into “Kisah Benar” Entertainment
REV Media Group | CelcomDigi Berhad . CelcomDigi
How We Added A Gen Z Twist to Boring Property Talk With Internet ‘s Favourite Amma
iMEDIA | Gamuda Land . Gamuda Land
Queue-T – Turning money changer queues into instant sign-ups
Universal McCann | RHB Banking Group . RHB Group
21 Days. 21 Hydrated Personas. One Content System.
Carat Media Services | F&N Beverages Marketing Sdn Bhd . 100PLUS
BELONGING: Turning old clothes into new hope
The Shout Group | RHB Banking Group . RHB Bank
From Boycott to Breakthrough: The Glow Story That Drove Growth
Publicis Media | L’Oreal . Garnier
How Grab Brought ASEAN Countries Together in Times of Adversity Through… Village Park Sambal?!
iMEDIA | MyTeksi Sdn Bhd . GrabASEAN
How Johnson’s Baby Turned Mum’s Trust into +23% More Buyers in One Month
Publicis Media | . Johnson’s Baby
Pertarungan Rasa: Chef vs MakCik
Carat Media Services | F&N . F&N Canned Milk
Best Digital Growth Campaign
More Than Just Viral News: The Secret Behind OHBULAN!’s 1.2 Million New Fans On TikTok
REV Media Group | REV Media Group . OhBulan!
Edelweiss Breaks the Search Glass Ceiling for Alcohol Category
Dentsu X | Heineken Malaysia . Edelweiss
Guardian Engineering Sustainable Growth Through Loyalty -Led Conquesting
OMD Malaysia | Guardian Health & Beauty . Guardian
Diagnosing Doubt: LG Turned Online Hesitation into Digital Growth
Invictus Blue | LG . LG
Jom Tabung – Engaging Malaysian to Start Saving & Save More
Searchguru | MALAYAN BANKING BERHAD . MAE app
Kaotim: Turning Insurance into Assurance
Invictus Blue | Syarikat Takaful Malaysia Keluarga Berhad . Kaotim
Maybank ONGpicious: The Bank Thst Owns the First Move of the Year
Invictus Blue | MALAYAN BANKING BERHAD . Maybank
Best Immersive Video Campaign
Restoring Young Malay Trust Through Video Resonance
OMD Malaysia | Gerbang Alaf Restaurants Sdn Bhd . McDonald’s
Hotlink Geng Bijak Berbajet: Winning Malay Mass with a Video- First Value Hack Strategy
Universal McCann | Maxis . Hotlink
The Scent of Raya : A Cat’s Tale
PHD Media | Wipro Unza Malaysia . Scentify X Enchanteur
Project Salam: Witnessing Belonging Through Video
Invictus Blue | MALAYAN BANKING BERHAD . Maybank
The Screen Became the Fabric: Immersive Freshness You Feel
WPP Media | Colgate Palmolive . Softlan
BELONGING: Turning old clothes into new hope
The Shout Group | RHB Banking Group . RHB Bank
From Autopilot to Attention: How Uphamol Made Pain Relief Scroll – Stopping
Initiative Media | DUOPHARMA DISTRIBUTION SDN. BHD. . UPHAMOL
Best Gamified Campaign
From Bored Swipes to Boxed Bites: How KFC Gamified The One Box
Universal McCann | QSR Stores Sdn Bhd . KFC
GrabCoins – The Ultimate Loyalty Campanion
M+C Saatchi Performance | Grab . GrabFood
Wall’s Marshmallow Choc Crumble: Turning Play into Purchase
Publicis Media | Unilever Malaysia . Wall’s
100PLUS Zero to Legend with MLBB
Carat Media Services | F&N Beverages Marketing Sdn Bhd . 100PLUS
HYUNDAI x ASPHALT: THE ELECTRIC RACE
Gameloft SE | Hyundai Motor Company . Hyundai Motor Co.
When Ordering Food Became a Two-Player Game with GrabFood
Affinity Global Inc. | GrabFood . GrabFood
Best Integrated Media Campaign
From Hesitation to Liberation: How YSL LIBRE Reimagined the Professional Commute as a Luxury Recruit
Publicis Media | L’Oreal . YSL Beauty
Breeze: Turning Sweat into a Natioanl Conversation
Publicis Media | UNILEVER (MALAYSIA) HOLDINGS SDN BHD . Breeze
Electric on Air : Powering a Cultural Moment with Malaysia’s First EV-Powered Live Broadcast
Invictus Blue | (Pro-Net) Proton New Energy Technology Sdn Bhd . Proton e.MAS 5
From Screens to Streets: Share A Coke’s Integrated Comeback
WPP Media | The Coca-Cola Company . Coca Cola
How CelcomDigi Built A Nationwide Shield Against Scams Through A 360 Ecosystem Of Trust
REV Media Group | CelcomDigi Berhad . Celcom Digi
Softlan: From Scent Saturation to Sensory Reappraisal
WPP Media | Colgate Palmolive . Softlan
Best Use of Data
Maybank: We Didn’t Target Savers. We Targeted Saving Moments
Invictus Blue | MALAYAN BANKING BERHAD . Maybank
Finding the SMEs Who Don’t Search: A Data Story for Alliance HiO
Invictus Blue | Alliance Bank . Alliance Islamic Bank
Intelligent Inventory: When Data Decides What to Sell Next
Carro | Carro
Heineken’s Data Reset for Influencer Marketing
Dentsu X | Heineken Malaysia . Heineken
Unlocking User Habit using Data. 21 Days. 21 Hydrated Personas
Carat Media Services | F&N Beverages Marketing Sdn Bhd . 100PLUS
Stop Chasing Clicks: How McDelivery Used Data to Find Real Buyers
OMD Malaysia | Gerbang Alaf Restaurants Sdn Bhd . McDonald’s
Best Use of Digital Marketing Innovation
Tiger Cracks the Messaging Black Box
Dentsu X | Heineken Malaysia . Tiger
255% Surge in Mcdelivery Sales Conversion Through Algorithm Re-Engineering
OMD Malaysia | Gerbang Alaf Restaurants Sdn Bhd . McDonald’s
The Atmospheric UV Guard:How Vaseline Used Programmatic Intelligence to Map Visible UV Risk
Publicis Media | Unilever Malaysia . Vaseline
From Content to Checkout: How Carlsberg Turned Excitement into Sales with Grab
Consider iProspect | CARLSBERG MALAYSIA . Carlsberg
Tutler: Media That Protects, Not Just Promotes
OMD Malaysia | CelcomDigi Berhad . CelcomDigi
Making Google & Meta Think: How Alliance Engineered Live Audiences with Social Listening AI
Invictus Blue | Alliance Bank . Alliance Bank DSME
Munchy’s: The M We Built Together
Universal McCann | Munchy Food Industries Sdn Bhd . Munchy’s
Reclaiming Relevance: How Safi Re-Entered Teen Cultures Through an AI Personality
PHD Media Malaysia | Wipro Unza Malaysia . Safi
Turning Voice Search Into Malaysia’s New App Acquisition Channel
Universal McCann | QSR Stores Sdn Bhd . KFC
Best Search Marketing Campaign
Owning the furniture SERP-IKEA Malaysia’s shift from paid dependence to organic dominance
PHD Media Service | Ikano Handel Sdn Bhd . IKEA
KaoTim Medikad – From Zero to Hero
Invictus Blue | Syarikat Takaful Malaysia Keluarga Berhad . Kaotim Medikad
Molfix : Breaking Through Malaysia’s Diaper Wars
Carat Media Services | Hayat Kimya . Molfix
Search in Stereo: Winning in Parallel Universes (Search and LLMs)
Carro | Carro
Turning Market Volatility into Search Opportunity for Alliance Bank
Invictus Blue | Alliance Bank . Alliance Bank DSME
Edelweiss, The First Alcohol Brand to Win in Search – Without Google
Dentsu X | Heineken Malaysia . Edelweiss
Grab Mart: Grocery Discovery with AI-Powered Search Automation
M+C Saatchi Performance | Grab . Grabmart
How AI Max Changed Search for CelcomDigi
OMD Malaysia | CelcomDigi Berhad . CelcomDigi
Jotun: The Paint That Made People Search for the Most Beautiful Home
Invictus Blue | Jotun . Jotun
Ranking As The #1 Malay Drama Title Searched for Proves Malaysians Want REAL Stories
REV Media Group | Tonton . Tonton
Best Use of Social Media Platform
Breeze: Turnig Sweat into a National Conversation
Publicis Media | UNILEVER (MALAYSIA) HOLDINGS SDN BHD . Breeze
A Thousand Comments with One Electric Moment – the Proton e.MAS 5 Launch
Invictus Blue | (Pro-Net) Proton New Energy Technology Sdn Bhd . Proton e.MAS 5
KFC Raya, Memang Meowriah
Universal McCann | QSR Stores Sdn Bhd . KFC
Beyond the Scroll: How Kiehl’s Used Social Media to Bridge Digital Hype and Physical Sales
Publicis Media | L’Oreal . Kiehl’s
Grab4Family – Seniors As The Face of Innovation
M+C Saatchi Performance | Grab . Grab Transport
How DUREX Invisible & Lube Slid into DMs to Become VISIBLE Through TikTok & Reels
Publicis Media | Reckitt Malaysia . Durex
Best Digital Audio & Podcast Campaign
When Horror is Heard, Not Seen – How Conjuring turn avoidance into attention
PHD Media | Warner Bros. Discovery . Warner Bros
From Battery to Broadcast: Rewiring Digital Audio with an EV
Invictus Blue | (Pro-Net) Proton New Energy Technology Sdn Bhd . Proton e.MAS 5
Maybank SME MyImpact: Why Podcast Became the Pivot to Future proof SMEs
Invictus Blue | MALAYAN BANKING BERHAD . Maybank
Best Use of AI & Digital Tech Product
KFC Thric3: Malaysia’s First AI Boyband Built as a Digital Product
Universal McCann | QSR Stores Sdn Bhd . KFC
Lumi News: The Only Aggregator Reinvesting Malaysian News Using Creative AI
REV Media Group | Lumi News . Lumi News
Maybank: Turning National Sentiment into Financial Action
Invictus Blue | MALAYAN BANKING BERHAD . Maybank
The Engine Behind 1,000+ Bar Visits
Dentsu X | Heineken Malaysia . Heineken
Alliance: AI-Powered Live Audience Enginering
Invictus Blue | Alliance Bank . Alliance Bank DSME
Grab Mart: Grocery Discovery with AI – Powered Search Automation
M+C Saatchi Performance | Grab . GrabMart
SUARAKU: Ghiving Raya a Voice Through AI
Initiative Malaysia | U MOBILE SDN BHD . U Mobile
Best B2B Marketing Campaign
1300 Hooks, One AI: Boost Bank SME Growth Map
Universal McCann | Boost Bank Bhd . Boost
Not All Palm Oil Is Created Equally – NAPOICE
Audience2Media | SD Guthrie International . SD Guthrie
Maybank Halal2U – From Certification to Commercial Scale
Invictus Blue | Maybank Islamic . Maybank Islamic
Maybank SME MyImpact: Turning Thought Leadership into a Working Platform for SMEs
Invictus Blue | MALAYAN BANKING BERHAD . Maybank
Alliance Islamic Bank – Making the Unsearchable SME Discover Hio
Invictus Blue | Alliance Bank . Alliance Islamic Bank
M2U Biz SME Financing: Empowering SMEs through various Growth Stage
Searchguru | MALAYAN BANKING BERHAD . Maybank 2u Biz
Best Use of Digital for Sustainable Impact
Serving Hope, Building Futures for B40 Women
Carat Media Services | F&N . F&N Canned Milk & 100PLUS
Maybank Merdeka: Pembina Impian Tidak Mengenal Jarak
Invictus Blue | MALAYAN BANKING BERHAD . Maybank
Alliance AEIOU Logo Design Challenge – Redesigning How Financial Literacy is Experienced
Invictus Blue | Alliance Bank . Alliance Bank
BELONGING: Turning old clothes into new hope
The Shout Group | RHB Banking Group . RHB Bank
Kisah Benar: Turning Scam Awareness into National Recognition
OMD Malaysia | CelcomDigi Berhad . CelcomDigi
Multiply the Goodness with Tropicana Twister
The Shout Group | PepsiCo Malaysia . Tropicana Twister
Project Salam: Designing Belonging, One Salam at a Time
Invictus Blue | MALAYAN BANKING BERHAD . Maybank
Best Use of Integrated Screens
Turning the Heart of Malaysia into the Heart of Fries
OMD Malaysia | Gerbang Alaf Restaurants Sdn Bhd . McDonald’s
How CelcomDigi Stopped Commuters In Their Tracks With The First Hologram OOH
REV Media Group | CelcomDigi Berhad . CelcomDigi
The Atmospheric UV Guard: How Vaseline Used Programmatic Intelligence to Map Visible UV Risk
Publicis Media | Unilever Malaysia . Vaseline
Larger Than Life
PHD Media Malaysia | Warner Bros. Discovery . Warner Bros
How Share a Coke Used Integrated Screens to Power Personalisation at Scale
WPP Media | The Coca-Cola Company . Coca-Cola
Owing Moments: How KFC Turned Routine Touchpoints into Sales-Driving Action
Universal McCann | QSR Stores Sdn Bhd . KFC
d YOUNG ACHIEVERS
505
Brittney Looi Cai Ying , Ong Wei Qian , Teo Chen En , Choo Ze Qing , Elvina Tan See Huei | IACT
FATT CHOI
Chong Kok Hinz (Isaac) , Looi Eu Joe , Sin Yan Ming , Soh Han Yao , Tan Jia Xuan | Sunway University
MAKNA
Rosalie Gertruda Annette Savelkoul , Yusra Syed , Nabilah binti Ghazali , Gu Yanhao | Monash
AMIKTAUFU
Chandra Kate A/P Kesavan , Yasmin Hazwani Abdullah , Zachary Emmanuel Singkee , Lee Zhi En | IACT
FLYHIGH
Joey Lew Xin Tong , Michelle Koay Yee Lynn , Lim Kai Xin , Yeoh Zhihan | INTI
CHAM BANG
Miriam Luvisty Senthilkumar , Choong Too Feon , Amanda Teoh Weng Earn , Hew Ern Chee | IACT
5G
Kelly Lum Ka Yee , Chan Tam Chan Anaëlle Yee Kim , Nur Ain Farah binti Ahmad Faisal , Angeline , Janelle Wong Yanxine | Taylor’s
VANGUARD COLLECTIVE
Choo Zhen Tao , Koh Hai Yi , Chai Xin Tong , Cheong Whye Jun , Chang Zhun Pheng | Sunway University
BETA
Tan Li Yi , Xu ChunChun , Chen JunXi , Wang PeiDan , | Taylor’s
